Located on the 36th floor of the Principal Tower and offering breathtaking
cityviews, this luxury apartment comprises open plan bespoke kitchen/living
room with integrated appliances, three bedroom with built in wardrobes, three
bathrooms and two balconies. The total area of the apartment is 1464 sq ft.
We are selling this incridible piece of art off plan for £ 2,579,820
All apartments feature oak herringbone flooring to hallway, living room,
kitchen and master bedroom, underfloor heating throughout and comfort cooling
to reception rooms and bedrooms and 24 hour onsite security with CCTV
monitoring. All occupants will further benefit from an array of amenities
including 24 hour dedicated concierge, residents' lounge, screening room, work
hub, gym, private dining room, treatment room and communal terrace
PRINCIPAL TOWER is set to join the cast of architectural landmarks on London’s
iconic skyline, which includes masterpieces from the Richard Rogers
Partnership, Rafael Viñoly and Kohn Pederson Fox. Designed by Foster +
Partners, this svelte new addition is the epitome of understated elegance.
Inspired by the architectural landmarks in its vicinity and the historic views
it offers across the capital, Foster + Partners has created a design that
responds to the uniqueness of its location both geographically and culturally.
Principal Tower offers the opportunity to own an architectural masterpiece,
equivalent to a priceless piece of art, that will give constant pleasure and
Principal Tower enjoys a prestigious location overlooking the heart of the
City of London, the financial capital of the world, and Shoreditch, the trend-
setting capital of the world. The Tower benefits from five major transport
hubs within walking distance, making it convenient to access all corners of
the capital with ease and speed. London City Airport is an additional asset,
being less than 30 minutes away.
Many other world-famous London destinations are also easily accessible thanks
to Principal Tower’s proximity to the efficient transport network. Whether you
choose to spend the day on a shopping spree at Harrods or a relaxing afternoon
in Hyde Park, you are only minutes away.
Whilst PRINCIPAL TOWER is a building of unquestionable architectural merit, it
is from inside looking out that its true splendour is revealed. At 50-storeys
high, it offers spectacular views from East to West, a panoramic that is
unlikely to be surpassed.
At PRINCIPAL TOWER everywhere is close to hand. Central London is readily
accessible by tube and with the completion of Crossrail in 2018, journey times
throughout London will be even quicker. Travel to the rest of the UK is simple
on the comprehensive train network and Europe is easily accessible – Eurostar
is less than 10 minutes away. With all the major airports less than an hour
away, even connecting with the rest of the world couldn’t be easier.
By day, the apartments are flooded with natural light, providing an ambience
that is both energising and life-enhancing. By night, residents will enjoy a
privileged view of the lights and romance of the world’s most famous capital
The interior design team has chosen two palette options for the Upper House
kitchens and bathrooms:
CHAMPAGNE: Kitchen units are finished in luxurious ‘Figured Sycamore’ timber
veneer. The master bathrooms will feature a bespoke marble bath surround and
vanity units in polished ‘Arabescato Corchia’ marble from Italy, contrasted by
the ‘Dark Bleu de Savoie’ marble on the walls and floors.
CAVIAR: Kitchen units will be finished in ‘Eucalyptus’ timber veneer. The
master bathroom will feature a bespoke marble bath surround and vanity unit in
polished ‘Grey Marquina’ marble and contrasted by ‘Light Bleu de Savoie’
marble to walls and floor.
PRINCIPAL TOWER will face onto a newly created landscaped piazza, with trees
and green spaces. Residents also benefit from amenities that include a lap
pool, spa, a state-of-theart gym, cinema, 24-hour concierge and residents’
lounge. There are subterranean bicycle storage facilities available and
opportunities to acquire parking spaces.
• PRINCIPAL TOWER is set to join the cast of architectural landmarks on
London’s iconic skyline, which includes masterpieces from the Richard Rogers
Partnership, Rafael Viñoly and Kohn Pedersen Fox.
• PRINCIPAL TOWER offers the opportunity to own an architectural masterpiece.
• Prestigious location overlooking the heart of the City of London.
• Easy access to five major transport hubs within walking distance.
• Car parking spaces are available in the Tower’s subterranean car park. The
car park is accessed via two car lifts for additional security.
• Crossrail service commences in 2018 - just prior to Principal Tower’s early
• Unrivalled proximity to all of London’s finest schools, colleges, and
Project name: PRINCIPAL TOWER
Site: Apartment ***, Principal Tower, 2 Principal Place,
Worship Street, London, EC2A
Local Authority: London Borough of Hackney
Completion date: Early 2019
Number of units: 301 units
Number of storeys: 50
Tenure: 987 years
Ground Rent: 1 bed: £550
2 bed: £650
3 bed: £750
Penthouses: £1,000 per annum
Service charges: Estimated – £7 psf, p.a.
Car parking: 48 allocated car parking spaces and 3 disabled spaces
Cycle parking: 353 cycle spaces
Building warranty: nhbc (www.nhbc.co.uk)